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Salt, sugar, fat : how the food giants hooked us

Author: Michael Moss
Publisher: New York : Random House Trade Paperbacks, 2014. ©2013
Edition/Format:   Print book : English : Random House trade paperback editionView all editions and formats
Summary:
Every year, the average American eats thirty-three pounds of cheese and seventy pounds of sugar. Every day, we ingest 8,500 milligrams of salt, double the recommended amount, almost none of which comes from the shakers on our table. It comes from processed food, an industry that hauls in $1 trillion in annual sales. In this book, investigative reporter Michael Moss shows how we ended up here. Featuring examples from  Read more...
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Details

Document Type: Book
All Authors / Contributors: Michael Moss
ISBN: 9780812982190 0812982193
OCLC Number: 871536236
Description: xxx, 446 pages ; 21 cm
Contents: Prologue: "The company jewels" --
"Exploiting the biology of the child" --
"How do you get people to crave?" --
"Convenience with a capital 'C'" --
"Is it cereal or candy?" --
"I want to see a lot of body bags" --
"A burst of fruity aroma" --
"That gooey, sticky mouthfeel" --
"Liquid gold" --
"Lunchtime is all yours" --
"The message the government conveys" --
"No sugar, no fat, no sales" --
"People love salt" --
"The same great salty taste your customers crave" --
"I feel so sorry for the public" --
Epilogue: "We're hooked on inexpensive food."
Responsibility: Michael Moss.

Abstract:

Every year, the average American eats thirty-three pounds of cheese and seventy pounds of sugar. Every day, we ingest 8,500 milligrams of salt, double the recommended amount, almost none of which comes from the shakers on our table. It comes from processed food, an industry that hauls in $1 trillion in annual sales. In this book, investigative reporter Michael Moss shows how we ended up here. Featuring examples from Kraft, Coca-Cola, Lunchables, Frito-Lay, Nestlé, Oreos, Capri Sun, and many more, Moss's explosive, empowering narrative is grounded in research. He takes us into labs where scientists calculate the "bliss point" of sugary beverages, unearths marketing techniques taken straight from tobacco company playbooks, and talks to concerned insiders who make startling confessions. Just as millions of "heavy users" are addicted to salt, sugar, and fat, so too are the companies that peddle them.

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