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Sampling the universe : the growth, development and influence of market research in Britain since 1945

Autor: Colin McDonald; Stephen King; John Goodyear; Market Research Society.
Editorial: Henley-on-Thames : NTC Publications in association with the Market Research Society, 1996.
Edición/Formato:   Libro impreso : Inglés (eng)Ver todas las ediciones y todos los formatos
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Detalles

Género/Forma: History
Tipo de documento Libro
Todos autores / colaboradores: Colin McDonald; Stephen King; John Goodyear; Market Research Society.
ISBN: 1899314512 9781899314515
Número OCLC: 37928940
Notas: Includes index.
Descripción: ix, 294 pages : illustrations ; 25 cm
Responsabilidad: Colin McDonald and Stephen King ; edited and introduced by John Goodyear.

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