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Sampling the universe : the growth, development and influence of market research in Britain since 1945

Autore: Colin McDonald; Stephen King; John Goodyear; Market Research Society.
Editore: Henley-on-Thames : NTC Publications in association with the Market Research Society, 1996.
Edizione/Formato:   Libro a stampa : EnglishVedi tutte le edizioni e i formati
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Genere/forma: History
Tipo documento Libro
Tutti gli autori / Collaboratori: Colin McDonald; Stephen King; John Goodyear; Market Research Society.
{0} 1899314512 9781899314515
Numero OCLC: 37928940
Note: Includes index.
Descrizione: ix, 294 pages : illustrations ; 25 cm
Responsabilità: Colin McDonald and Stephen King ; edited and introduced by John Goodyear.

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