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Samsung Electronics and the struggle for leadership of the electronics industry

Author: Tony Michell
Publisher: Singapore ; Hoboken, NJ : Wiley, 2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Samsung Electronics and the Struggle for Leadership of the Electronics Industry charts the rise of Samsung Electronics from its origins as a small subcontractor and assembler of consumer electronics to its present status as a dynamic multinational corporation. Author Tony Michell covers the problems of early growth, the crisis of the 1990s and looks in detail at the decade leading up to the company's fortieth  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tony Michell
ISBN: 1118179277 9781118179277 9781118181591 111818159X
OCLC Number: 767953023
Description: 1 online resource (viii, 246 pages) : illustrations
Contents: Introduction: The problem of sustained business success --
The life cycle of Samsung Electronics --
Samsung Electronics and the Samsung Group: the burden of the Korean system --
Samsung and Sony compared: the tale of two life cycles --
Branding Samsung Electronics --
Making the "Samsung Man" --
Mobile phones --
Sleeping with the enemy: S-LCD --
Retaining creativity and avoiding bureaucracy --
The crisis of Samsung Electronics: the descent into bureaucracy --
Samsung's crisis and the global crisis, 2008-09.
Responsibility: Anthony Michell.

Abstract:

Revealing the strategies of one of the world s most profitable companies This book views Samsung Electronics in terms of corporate life cycle as well as product portfolio and strategy. It also  Read more...

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