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Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer-driven world

Author: Pete Blackshaw; Lloyd James
Publisher: [Old Saybrook, CT] : Tantor Audio, 2008.
Edition/Format:   Audiobook on CD : CD audio : English : UnabridgedView all editions and formats
Database:WorldCat
Summary:
Describes the seminal financial influence of such consumer-generated media as blogs, message boards, social networking pages, and product review sites, and demonstrates how managers, marketers, and business leaders can establish and maintain a brand's credibility by responding to customers and forming open business relationships.
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Genre/Form: Compact discs
Audiobooks
Material Type: Audio book, etc.
Document Type: Sound Recording
All Authors / Contributors: Pete Blackshaw; Lloyd James
ISBN: 9781400107315 1400107318
OCLC Number: 239636061
Notes: Compact disc.
Cast: Lloyd James.
Description: 5 sound discs (5 hr., 30 min.) : digital ; 4 3/4 in.
Responsibility: Pete Blackshaw.

Abstract:

Describes the seminal financial influence of such consumer-generated media as blogs, message boards, social networking pages, and product review sites, and demonstrates how managers, marketers, and business leaders can establish and maintain a brand's credibility by responding to customers and forming open business relationships.

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