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Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer-driven world

Author: Pete Blackshaw; Lloyd James; Tantor Media.
Publisher: [Old Saybrook, Conn.] : Tantor Media, 2008.
Edition/Format:   eAudiobook : MP3 : EnglishView all editions and formats
Database:WorldCat
Summary:
In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"--Blogs, social networking pages, message boards, product review sites--even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain  Read more...
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Details

Genre/Form: Downloadable audio books
Audiobooks
Additional Physical Format: (OCoLC)213304235
Material Type: Audio book, etc., Sound recording, Internet resource
Document Type: Internet Resource, Computer File, Sound Recording
All Authors / Contributors: Pete Blackshaw; Lloyd James; Tantor Media.
ISBN: 9781400127313 1400127319
OCLC Number: 298901127
Notes: Downloadable audio file.
Title from: Title details screen.
Unabridged.
Duration: 5:18:11.
Performer(s): Read by Lloyd James.
Details: Requires OverDrive Media Console (WMA file size: 76223 KB; MP3 file size: 149325 KB).; Mode of access: World Wide Web.
Other Titles: Satisfied customers tell 3 friends, angry customers tell 3,000
Running a business in today's consumer-driven world
Responsibility: Pete Blackshaw.

Abstract:

In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"--Blogs, social networking pages, message boards, product review sites--even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust. Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Unilever, Nestle, Southwest Airlines, and Bank of America, Blackshaw offers a clear strategy for sustaining a competitive advantage by creating enduring, loyal relationships with today's consumer.

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Linked Data


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