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Scenario planning : managing for the future

Author: Gill Ringland
Publisher: Chichester ; New York : Wiley, ©1998.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Scenario planning techniques enable people to think about uncertainty in a structured way. This book aims to provide an account of scenario planning and make area accessible to business decision  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Gill Ringland
ISBN: 047197790X 9780471977902
OCLC Number: 37519466
Description: xi, 407 pages : illustrations ; 24 cm
Contents: pt. I. Introduction. Ch. 1. Developments in Scenario Planning. Ch. 2. Where Are We Now? Ch. 3. Strategic Planning in ICL. Ch. 4. ICL's Experience of Building Scenarios. Ch. 5. Linking Scenarios to Strategic Planning. Ch. 6. Scenarios to Influence Public Attitudes. Ch. 7. Scenarios for Learning. Ch. 8. Summary and Conclusions --
pt. II. Methods and Examples. Battelle's BASICS. Comprehensive Situation Mapping (CSM). Computer-Driven Simulations --
eg STRAT*X. The Copenhagen Institute for Future Studies. The European Commission. The French School. The Futures Group. Global Business Network. NCRI. SRI --
pt. III. Case Studies. British Airways. Cable & Wireless. ECRC --
European Centre for Research into Computing. Electrolux.
Responsibility: Gill Ringland.
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.."this should be of interest to all strategic planning consultants.." ("Consulting Management," No Date Given)

 
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