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School Public Relations for Student Success.

Author: Edward H Moore
Publisher: Thousand Oaks : SAGE Publications, 2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
From components of successful PR programs to evaluation guidelines, this valuable resource gives educational leaders the public relations support needed to meet tough communication demands and ensure student success.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Moore, Edward H.
School Public Relations for Student Success.
Thousand Oaks : SAGE Publications, ©2009
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Edward H Moore
ISBN: 9781412965682 1412965683 9781452213569 1452213569
OCLC Number: 873137407
Description: 1 online resource (185 pages)
Contents: Cover; Contents; Preface; Acknowledgments; About the Author; Chapter 1 --
The High Stakes of School PR: Student Success; Chapter 2 --
Understanding How PR Serves Your Students and Schools; Chapter 3 --
Defining Your School PR Needs; Chapter 4 --
Organizing Your School PR Efforts; Chapter 5 --
Getting Useful School PR Research; Chapter 6 --
Creating Goodwill Ambassadors for Your Schools; Chapter 7 --
Achieving School PR Success: Employees; Chapter 8 --
Achieving School PR Success: Parents; Chapter 9 --
Achieving School PR Success: Students. Chapter 10 --
Achieving School PR Success: Volunteers and Other School VisitorsChapter 11 --
Achieving School PR Success: Diverse Audiences; Chapter 12 --
Achieving School PR Success: Seniors; Chapter 13 --
Achieving School PR Success: Businesses and Vendors; Chapter 14 --
Achieving School PR Success: Community Leaders; Chapter 15 --
Creating Your School PR Messages and Content; Chapter 16 --
Delivering Your School PR Messages and Content: In Print and Online; Chapter 17 --
Delivering Your School PR Messages and Content: In the News Media. Chapter 18 --
Delivering Your School PR Messages and Content: In PersonChapter 19 --
School PR: How You Can Make a Difference Now; School PR Resources; Index.

Abstract:

From components of successful PR programmes to evaluation guidelines, this valuable resource gives educational leaders the public relations support needed to meet tough communication demands and  Read more...

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"Building relationships that work can be a perilous endeavor for even the most experienced educator, but everything you need to succeed with parents, community leaders, employees, and more can be Read more...

 
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