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Search engine optimization for dummies

Author: Peter Kent
Publisher: Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2010.
Edition/Format:   Print book : English : 4th edView all editions and formats

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Document Type: Book
All Authors / Contributors: Peter Kent
ISBN: 9780470881040 0470881046
OCLC Number: 688367536
Notes: Previous edition: 2008.
Includes index.
Description: 1 volume
Contents: Introduction. Part I: Search Engine Basics. Chapter 1: Surveying the Search Engine Landscape. Chapter 2: Your One-Hour, Search Engine-Friendly Web Site Makeover. Chapter 3: Beating the Competition: Planning a Powerful Search Engine Strategy. Chapter 4: Making Your Site Useful and Visible. Part II: Building Search Engine-Friendly Sites. Chapter 5: Picking Powerful Keywords. Chapter 6: Creating Pages That Search Engines Love. Chapter 7: Avoiding Things That Search Engines Hate. Chapter 8: Dirty Deeds, Done Dirt Cheap. Chapter 9: Bulking Up Your Site - Competing with Content. Chapter 10: Finding Traffi c Through Local-Search Marketing. Part III: Adding Your Site to the Indexes and Directories. Chapter 11: Getting Your Pages into the Search Engines. Chapter 12: Submitting to the Directories. Chapter 13: Product Search: Remember the Shopping Directories and Retailers. Part IV: After You've Submitted Your Site. Chapter 14: Using Link Popularity to Boost Your Position. Chapter 15: Finding Sites to Link to Yours. Chapter 16: Even More Great Places to Get Links. Chapter 17: Social Networking - Driven by Drivel. Chapter 18: Video: Putting Your Best Face Forward. Chapter 19: When Google Bites Back: A Guide to Catastrophe. Part V: The Part of Tens. Chapter 20: Ten Things to Know and Do When Picking an SEO Firm. Chapter 21: Ten-Plus Myths and Mistakes. Chapter 22: Ten-Plus Ways to Stay Updated. Chapter 23: Ten-Plus Useful Things to Know. Index.
Responsibility: by Peter Kent.


The handy guide for getting your site to jump to the top, now updated with the latest tips and tricks! A clear understanding of search engine optimization (SEO) is essential if you want your Web site  Read more...


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‘This book does not disappoint…a worthy edition to any bookshelf.' (, March 2011).

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