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Search engine visibility

Author: Shari Thurow
Publisher: Indianapolis, Ind. New Riders 2003
Edition/Format:   Print book : English : 1st edView all editions and formats

Search Engine Visibility is not about obtaining top positions in search results. It is about designing, writing, and creating a web site for your site's visitors. This book teaches developers,  Read more...


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Document Type: Book
All Authors / Contributors: Shari Thurow
ISBN: 0735712565 9780735712560
OCLC Number: 248730796
Description: XI, 297 S Ill
Contents: Foreword. Introduction. How This Book Is Organized. Companion Web Site. 1. Before You Build. Introduction. Why Search Engine Visibility Is Important. Understanding the Search Services. Web Design Rules. Conclusion. 2. How to Build Better Web Pages. Introduction. Text Component. Keyword Placement. Link Component. Navigation Schemes. Popularity Component. Compromising Between Marketing and Design. Conclusion. 3. Page Design Workarounds. Introduction. Bells and Whistles That Can Hurt More Than Help. JavaScript and Search Engine Visibility. Cascading Style Sheets (CSS). Frames and Search Engine Visibility. Flash Sites and Search Engine Visibility. Dynamic Web Pages. Server-Side Includes (SSI). Optimizing PDF Documents. Conclusion. 4. After Your Site Is Built. Introduction. Directory Submission. Search Engine Submission. Monitoring Your Site Statistics. How to Resubmit a Site. Site Maintenance. Conclusion. 5. Best Practices: The Dos and Donts of Search Engine Marketing. Introduction. What Exactly Is Spam?. Types of Spam. Deconstructing Common Misconceptions. Conclusion. Resources. Introduction. Web Sites. Books. Glossary. Speed Up Your Site Appendix Excerpt. Index.
Responsibility: Shari Thurow
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