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The search : how Google and its rivals rewrote the rules of business and transformed our culture

Author: John Battelle
Publisher: New York : Portfolio, 2006, ©2005.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Jumping into the game long after Yahoo, AltaVista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dot-com crash, and pulled off the largest and most talked-about initial public offering in the history of Silicon Valley." "But The Search offers much more than the inside story of Google's triumph. It's also a big-picture book  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: John Battelle
ISBN: 1591840880 9781591840886 1591841410 9781591841418
OCLC Number: 72691962
Description: 329 pages : illustrations ; 24 cm
Contents: The database of intentions --
Who, what, where, why, when? and how (much)? --
Search before Google --
Google is born --
A billion dollars, one nickel at a time: the Internet gets a new business model --
Google 2000-2004: zero to $3 billion in five years --
The search economy --
Search, privacy, government, and evil --
Google goes public --
Google today, Google tomorrow --
Perfect search.
Other Titles: How Google and its rivals rewrote the rules of business and transformed our culture
Responsibility: John Battelle.
More information:

Abstract:

"Jumping into the game long after Yahoo, AltaVista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dot-com crash, and pulled off the largest and most talked-about initial public offering in the history of Silicon Valley." "But The Search offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest." "Battelle draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google cofounders Larry Page and Sergey Brin and CEO Eric Schmidt, as well as competitors like Louis Monier, who invented AltaVista, and Neil Moncrief, a soft-spoken Georgian whose business Google built, destroyed, and built again. Battelle reveals how search technology actually works, explores the amazing power of targeted advertising, and reports on the frenzy of the Google IPO, when the company tried to rewrite the rules of Wall Street and declared Don't Be Evil to be its corporate motto."--Jacket.

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