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Search marketing strategies : a marketer's guide to objective-driven success from search engines

Author: James Colborn
Publisher: Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, 2006.
Series: E-marketing essentials
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Search Marketing Strategies: A Marketer's Guide to Objective-Driven Success from Search Engines has been written specifically for marketing professionals who want to focus on how to gain awareness, leads and sales from the billions of searches completed each day as people seek information online about products and suppliers." "Concentrating on the strategic element, the author demonstrates how to adapt the tactical  Read more...
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Document Type: Book
All Authors / Contributors: James Colborn
ISBN: 0750666188 9780750666183
OCLC Number: 60512970
Description: 227 pages : illustrations ; 24 cm.
Contents: 1. What is search marketing? --
2. Your search tool kit --
3. Search marketing techniques --
4. Researching and mapping the space --
5. most common successful and unsuccessful elements of a search marketing campaign --
6. Objective I : branding and awareness --
7. Objective II : sales via fully eCommerce driven Websites --
8. Objective III : lead acquisition --
9. Objective IV : formulating a search engine marketing plan.
Series Title: E-marketing essentials
Responsibility: James Colborn.
More information:

Abstract:

Focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, this work demonstrates how to adapt the tactical  Read more...

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If you're looking at implementing a ppc or seo or paid inclusion search engine marketing program then you'll be wise to have this book in your arsenal. It's full of good information about the Read more...

 
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