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Search strategies in mass communication

Author: Jean Ward; Kathleen A Hansen
Publisher: New York : Longman, ©1997.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Summary:

Search Strategies in Mass Communication, 3/e presents a scholarly-based search strategy model that can be used by all mass media students to gather and evaluate information.

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Document Type: Book
All Authors / Contributors: Jean Ward; Kathleen A Hansen
ISBN: 080131755X 9780801317552
OCLC Number: 34321483
Notes: Includes index.
Description: xii, 371 pages : illustrations, map ; 24 cm
Contents: 1. Communicators as Information Seekers: Models of the Search Process. 2. What's the Question? 3. Consulting People and Observing the World. 4. Digging into Institutions. 5. Approaching Libraries. 6. Using Information. 7. Interviewing. 8. Using Polls and Surveys. 9. Selecting and Synthesizing Information. 10. Social Responsibility and the Search Strategy.
Responsibility: Jean Ward, Kathleen A. Hansen.

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