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The secret to GE's success

Author: William E Rothschild
Publisher: New York : McGraw-Hill, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Learn why GE has always had the bestinventors, the best strategic planners, andthe best results. William Rothschild, who witnessed GE's revolutionfirsthand, explains the five keys that madeGE a global phenomenon--and gives managers a completetoolkit for duplicating its remarkable success. Heexplains the GE Code--the hallmark of all GE leadershipteams--and provides a far-ranging prescriptiveplan for strategizing the  Read more...
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Genre/Form: Case studies
History
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: William E Rothschild
ISBN: 0071475931 9780071475938
OCLC Number: 71275482
Description: xvi, 293 pages : illustrations ; 24 cm
Contents: Living better with electricity : GE's first stage, 1879 to 1939, Edison-Swope/Young --
Selecting the wrong technology --
Becoming the leader --
Seeking advice and sharing the wealth --
Staying # 1 --
Diversification and decentralization : GE's second stage, 1940 to 1970, Wilson/Borch --
Winning the war --
Decentralized growth --
Professional management --
The conversion of Ronald Reagan --
GE can do anything it wants to do --
Portfolio leadership : GE's third stage, 1971-to 2001, Borch/Welch --
Admitting mistakes --
Pruning and divesting --
Nothing is sacred --
GE's cultural revolution --
Back to the future : GE's fourth stage, 2001 to present, Immelt --
Go big! --
More cultural changes --
Success factors.
Responsibility: William E. Rothschild.
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Abstract:

GE has had some of the best inventors, the best strategic planners, and the best results. This title explains the five keys that made GE a global phenomenon - and gives managers a toolkit for  Read more...

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