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Secrets of the marketing masters : what the best marketers do--and why it works

Author: Dick Martin
Publisher: New York : American Management Association, ©2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Top experts reveal how to shine in even the most competitive marketplace.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Martin, Dick, 1946-
Secrets of the marketing masters.
New York : American Management Association, c2009
(DLC) 2009004050
(OCoLC)276334371
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Dick Martin
ISBN: 9780814410226 0814410227 9780814409435 0814409431
OCLC Number: 404244370
Description: 1 online resource (xxii, 265 p.)
Contents: Introduction: Secrets of the Marketing Masters; Part One: Think Inside Out; Part Two: Think Outside In; Part Three: Connect Emotionally; Afterword: The Obama Effect; The Secrets: A Crib Sheet; Acknowledgments; Notes; Index.
Responsibility: Dick Martin.

Abstract:

Top experts reveal how to shine in even the most competitive marketplace.

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