zum Inhalt wechseln
Seducing the subconscious : the psychology of emotional influence in advertising Titelvorschau
SchließenTitelvorschau
Prüfung…

Seducing the subconscious : the psychology of emotional influence in advertising

Verfasser/in: Robert Heath
Verlag: Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2012.
Ausgabe/Format   Print book : EnglischAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:
"Seducing the Subconscious reveals how this brave new advertising world works, using illustrative examples of advertising campaigns that have been hugely successful without anyone quite being able to recall what they were trying to communicate"--
Bewertung:

(noch nicht bewertet) 0 mit Rezensionen - Verfassen Sie als Erste eine Rezension.

Themen
Ähnliche Titel

 

Exemplar ausleihen

&AllPage.SpinnerRetrieving; Suche nach Bibliotheken, die diesen Titel besitzen ...

Details

Dokumenttyp: Buch
Alle Autoren: Robert Heath
ISBN: 9780470974889 0470974885
OCLC-Nummer: 756597033
Beschreibung: xi, 248 p. : ill. ; 24 cm.
Inhalt: pt. 1. Taking advertising apart. The persuasion model --
Alternative ideas --
Why we don't pay attention to advertising --
pt. 2. The psychology of communication. Learning and attention --
The role of memory --
How we process communication --
Problems with getting attention --
pt. 3. Emotion and consciousness --
Emotional processing --
Our adaptive subconscious --
Emotion and attention --
pt. 4. Decisions and relationships. Decision-making --
The power of metacommunication --
The subconscious seduction model --
pt. 5. Taking a fresh look at advertising. Under the radar --
The hidden power of new media --
Legal, decent, honest, and truthful? --
How to spot subconscious seduction.
Verfasserangabe: Robert Heath.

Abstract:

Our relationship with ads: it's complicated  Weiterlesen…

Rezensionen

Redaktionelle Rezension

Nielsen BookData

<p> Summing Up: Recommended. Upper-division andgraduate students of advertising and psychology, faculty, andpractitioners. (Choice, 1 October 2012) Weiterlesen…

 
Nutzer-Rezensionen
Suche nach GoodReads-Rezensionen
Suche nach DOGObooks-Rezensionen…

Tags

Tragen Sie als Erste Tags ein.

Ähnliche Titel

Verwandte Themen:(4)

Nutzerlisten mit diesen Titeln (3)

Anfrage bestätigen

Sie haben diesen Titel bereits angefordert. Wenn Sie trotzdem fortfahren möchten, klicken Sie auf OK.

Verlinkung


Primary Entity

<http://www.worldcat.org/oclc/756597033> # Seducing the subconscious : the psychology of emotional influence in advertising
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "756597033" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/1044340076#Place/malden_ma> ; # Malden, MA
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/1044340076#Place/chichester_west_sussex> ; # Chichester, West Sussex
    schema:about <http://dewey.info/class/659.1019/e23/> ;
    schema:about <http://id.worldcat.org/fast/797734> ; # Advertising--Psychological aspects
    schema:about <http://id.loc.gov/authorities/subjects/sh85001159> ; # Advertising--Psychological aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/1044340076#Topic/unterbewusstsein> ; # Unterbewusstsein
    schema:about <http://experiment.worldcat.org/entity/work/data/1044340076#Topic/werbepsychologie> ; # Werbepsychologie
    schema:about <http://experiment.worldcat.org/entity/work/data/1044340076#Topic/psychology_cognitive_psychology> ; # PSYCHOLOGY / Cognitive Psychology
    schema:bookFormat bgn:PrintBook ;
    schema:creator <http://viaf.org/viaf/164669471> ; # Robert Heath
    schema:datePublished "2012" ;
    schema:description ""Seducing the Subconscious reveals how this brave new advertising world works, using illustrative examples of advertising campaigns that have been hugely successful without anyone quite being able to recall what they were trying to communicate"--"@en ;
    schema:description "pt. 1. Taking advertising apart. The persuasion model -- Alternative ideas -- Why we don't pay attention to advertising -- pt. 2. The psychology of communication. Learning and attention -- The role of memory -- How we process communication -- Problems with getting attention -- pt. 3. Emotion and consciousness -- Emotional processing -- Our adaptive subconscious -- Emotion and attention -- pt. 4. Decisions and relationships. Decision-making -- The power of metacommunication -- The subconscious seduction model -- pt. 5. Taking a fresh look at advertising. Under the radar -- The hidden power of new media -- Legal, decent, honest, and truthful? -- How to spot subconscious seduction."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1044340076> ;
    schema:inLanguage "en" ;
    schema:name "Seducing the subconscious : the psychology of emotional influence in advertising"@en ;
    schema:numberOfPages "248" ;
    schema:productID "756597033" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/756597033#PublicationEvent/chichester_west_sussex_malden_ma_wiley_blackwell_2012> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/1044340076#Agent/wiley_blackwell> ; # Wiley-Blackwell
    schema:workExample <http://worldcat.org/isbn/9780470974889> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBB1E1997> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/756597033> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1044340076#Agent/wiley_blackwell> # Wiley-Blackwell
    a bgn:Agent ;
    schema:name "Wiley-Blackwell" ;
    .

<http://experiment.worldcat.org/entity/work/data/1044340076#Place/chichester_west_sussex> # Chichester, West Sussex
    a schema:Place ;
    schema:name "Chichester, West Sussex" ;
    .

<http://experiment.worldcat.org/entity/work/data/1044340076#Topic/psychology_cognitive_psychology> # PSYCHOLOGY / Cognitive Psychology
    a schema:Intangible ;
    schema:name "PSYCHOLOGY / Cognitive Psychology"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85001159> # Advertising--Psychological aspects
    a schema:Intangible ;
    schema:name "Advertising--Psychological aspects"@en ;
    .

<http://id.worldcat.org/fast/797734> # Advertising--Psychological aspects
    a schema:Intangible ;
    schema:name "Advertising--Psychological aspects"@en ;
    .

<http://viaf.org/viaf/164669471> # Robert Heath
    a schema:Person ;
    schema:birthDate "1947" ;
    schema:familyName "Heath" ;
    schema:givenName "Robert" ;
    schema:name "Robert Heath" ;
    .

<http://worldcat.org/isbn/9780470974889>
    a schema:ProductModel ;
    schema:description "hardback" ;
    schema:isbn "0470974885" ;
    schema:isbn "9780470974889" ;
    .

<http://www.worldcat.org/title/-/oclc/756597033>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/756597033> ; # Seducing the subconscious : the psychology of emotional influence in advertising
    schema:dateModified "2015-06-10" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Fenster schließen

Bitte in WorldCat einloggen 

Sie haben kein Konto? Sie können sehr einfach ein kostenloses Konto anlegen,.