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Seducing the subconscious : the psychology of emotional influence in advertising

Author: Robert Heath
Publisher: Chichester, West Sussex ; Hoboken, NJ : Wiley, 2012.
Edition/Format:   eBook : EnglishView all editions and formats
Database:WorldCat
Summary:
"Seducing the Subconscious reveals how this brave new advertising world works, using illustrative examples of advertising campaigns that have been hugely successful without anyone quite being able to recall what they were trying to communicate"--
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Heath, Robert, 1947-
Seducing the subconscious.
Chichester, West Sussex ; Hoboken, NJ : Wiley, 2012
(DLC) 2011043014
Material Type: Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Robert Heath
ISBN: 9781119967637 1119967635 9781119967620 1119967627 9781119969006 111996900X 0470974885 9780470974889
OCLC Number: 794488170
Description: 1 online resource (xi, 248 p.) : ill.
Contents: pt. 1. Taking advertising apart. The persuasion model --
Alternative ideas --
Why we don't pay attention to advertising --
pt. 2. The psychology of communication. Learning and attention --
The role of memory --
How we process communication --
Problems with getting attention --
pt. 3. Emotion and consciousness --
Emotional processing --
Our adaptive subconscious --
Emotion and attention --
pt. 4. Decisions and relationships. Decision-making --
The power of metacommunication --
The subconscious seduction model --
pt. 5. Taking a fresh look at advertising. Under the radar --
The hidden power of new media --
Legal, decent, honest, and truthful? --
How to spot subconscious seduction.
Responsibility: Robert Heath.
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Abstract:

Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to  Read more...

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"Summing Up: Recommended. Upper-division and graduate students of advertising and psychology, faculty, and practitioners." ( Choice , 1 October 2012) "Heath's book is far more persuasive than any Read more...

 
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