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| Additional Physical Format: | Online version: Benoit, William L. Seeing spots. Westport, Conn. : Praeger, 1999 (OCoLC)607251829 |
|---|---|
| Material Type: | Internet resource |
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
William L Benoit |
| ISBN: | 0275966453 9780275966454 |
| OCLC Number: | 40602755 |
| Description: | xii, 238 p. : ill. ; 24 cm. |
| Contents: | Preliminaries. Introduction: presidential television spots ; The functional approach to political advertising -- General campaigns. In the beginning: 1952, 1956 ; The Democrats ascend: 1960, 1964 ; Nixon's return: 1968, 1972 ; After Watergate: 1976, 1980 ; Republicans in control: 1984, 1988 ; The end of the millennium: 1992, 1996 -- Other campaigns. Primary campaigns: who shall lead us? ; Third-party candidates: another choice -- Comparisons. Contrasts ; Conclusions. |
| Series Title: | Praeger series in political communication. |
| Responsibility: | William L. Benoit. |
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Related Subjects:(14)
- Presidents -- United States -- Election.
- Advertising, Political -- United States.
- Television in politics -- United States.
- Présidents -- États-Unis -- Élection.
- Publicité politique -- États-Unis.
- Télévision en politique -- États-Unis.
- Verkiezingscampagnes.
- Presidentskandidaten.
- Televisie.
- Propaganda.
- USA -- Präsident.
- Präsidentenwahl.
- Wahlkampf.
- Fernsehen.
