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Seeing spots : a functional analysis of presidential television advertisements, 1952-1996

Author: William L Benoit
Publisher: Westport, Conn. : Praeger, 1999.
Series: Praeger series in political communication.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Annotation

Analyzes presidential television spots from 1952 through 1996.

Annotation

Benoit provides a comprehensive analysis of presidential spots from the inception of this important message form in 1952 through the most recent national campaign in 1996. He includes both primary and general spots as well as those from third party candidates.

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Additional Physical Format: Online version:
Benoit, William L.
Seeing spots.
Westport, Conn. : Praeger, 1999
(OCoLC)607251829
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: William L Benoit
ISBN: 0275966453 9780275966454
OCLC Number: 40602755
Description: xii, 238 pages : illustrations ; 24 cm.
Contents: Preliminaries. Introduction: presidential television spots ; The functional approach to political advertising --
General campaigns. In the beginning: 1952, 1956 ; The Democrats ascend: 1960, 1964 ; Nixon's return: 1968, 1972 ; After Watergate: 1976, 1980 ; Republicans in control: 1984, 1988 ; The end of the millennium: 1992, 1996 --
Other campaigns. Primary campaigns: who shall lead us? ; Third-party candidates: another choice --
Comparisons. Contrasts ; Conclusions.
Series Title: Praeger series in political communication.
Responsibility: William L. Benoit.

Abstract:

A study of presidential television spots from 1952 to 1996. More than 1600 spots are covered, from both primary and general campaigns. It uses the Functional Theory of Political Campaign Discourse,  Read more...

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?William L. Benoit's Seeing Spots is not to be missed by political analysts of presidential rhetoric and interested viewers of campaign commercials on television....useful and interesting to the lay Read more...

 
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