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Seeing spots : a functional analysis of presidential television advertisements, 1952-1996

Autor: William L Benoit
Editora: Westport, Conn. : Praeger, 1999.
Séries: Praeger series in political communication.
Edição/Formato   Livro : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
Annotation

Analyzes presidential television spots from 1952 through 1996.

Annotation

Benoit provides a comprehensive analysis of presidential spots from the inception of this important message form in 1952 through the most recent national campaign in 1996. He includes both primary and general spots as well as those from third party candidates.

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Detalhes

Formato Físico Adicional: Online version:
Benoit, William L.
Seeing spots.
Westport, Conn. : Praeger, 1999
(OCoLC)607251829
Tipo de Material: Recurso Internet
Tipo de Documento: Livro, Recurso Internet
Todos os Autores / Contribuintes: William L Benoit
ISBN: 0275966453 9780275966454
Número OCLC: 40602755
Descrição: xii, 238 p. : ill. ; 24 cm.
Conteúdos: Preliminaries. Introduction: presidential television spots ; The functional approach to political advertising --
General campaigns. In the beginning: 1952, 1956 ; The Democrats ascend: 1960, 1964 ; Nixon's return: 1968, 1972 ; After Watergate: 1976, 1980 ; Republicans in control: 1984, 1988 ; The end of the millennium: 1992, 1996 --
Other campaigns. Primary campaigns: who shall lead us? ; Third-party candidates: another choice --
Comparisons. Contrasts ; Conclusions.
Título da Série: Praeger series in political communication.
Responsabilidade: William L. Benoit.

Resumo:

Annotation

Analyzes presidential television spots from 1952 through 1996.

Annotation

Benoit provides a comprehensive analysis of presidential spots from the inception of this important message form in 1952 through the most recent national campaign in 1996. He includes both primary and general spots as well as those from third party candidates.

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