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Seeing spots : a functional analysis of presidential television advertisements, 1952-1996

Author: William L Benoit
Publisher: Westport, Conn. : Praeger, 1999.
Series: Praeger series in political communication.
Edition/Format:   Book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Benoit, William L.
Seeing spots.
Westport, Conn. : Praeger, 1999
(OCoLC)607251829
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: William L Benoit
ISBN: 0275966453 9780275966454
OCLC Number: 40602755
Description: xii, 238 p. : ill. ; 24 cm.
Contents: Preliminaries. Introduction: presidential television spots ; The functional approach to political advertising --
General campaigns. In the beginning: 1952, 1956 ; The Democrats ascend: 1960, 1964 ; Nixon's return: 1968, 1972 ; After Watergate: 1976, 1980 ; Republicans in control: 1984, 1988 ; The end of the millennium: 1992, 1996 --
Other campaigns. Primary campaigns: who shall lead us? ; Third-party candidates: another choice --
Comparisons. Contrasts ; Conclusions.
Series Title: Praeger series in political communication.
Responsibility: William L. Benoit.

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