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Selected papers from the B2B track of the 2006 Academy of Marketing Science Conference

Author: Jeffrey Lewin; Academy of Marketing Science. Annual Conference.
Publisher: [Bradford, England] : Emerald, 2008.
Series: Journal of business & industrial marketing, v. 23, no. 4.
Edition/Format:   eBook : Document : Conference publication : EnglishView all editions and formats
Database:WorldCat
Summary:
The articles appearing in this e-book represent the best work submitted to the Business-to-Business Track of the 2006 AMS Annual Conference. There is no central theme among the offered works, rather, they represent a broad array of topics. However they share one important attribute; they all offer topics and discourse of interest and importance to practitioners and academics operating in B2B environments.
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Genre/Form: Electronic books
Conference papers and proceedings
Congresses
Material Type: Conference publication, Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jeffrey Lewin; Academy of Marketing Science. Annual Conference.
ISBN: 9781846638633 1846638631
OCLC Number: 276175156
Notes: Title from PDF cover (viewed Nov. 21, 2008).
Description: 1 online resource.
Contents: Cover; Contents; Guest editorial; Empirical study of relationship value in industrial services; Effective virtual new product development teams: an integrated framework; The impact of supplier downsizing on performance, satisfaction over time, and repurchase intentions; Franchisee perceived relationship value; Successful B2B customer database management; Why do leading brand manufacturers supply private labels?; Executive summary and implications for managers and executives.
Series Title: Journal of business & industrial marketing, v. 23, no. 4.
Responsibility: guest editor, Jeffrey Lewin.

Abstract:

The articles appearing in this e-book represent the best work submitted to the Business-to-Business Track of the 2006 AMS Annual Conference. There is no central theme among the offered works, rather, they represent a broad array of topics. However they share one important attribute; they all offer topics and discourse of interest and importance to practitioners and academics operating in B2B environments.

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