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The self-promoting musician : strategies for independent music success

Author: Peter Spellman; Jonathan Feist
Publisher: Boston, Mass. : Berklee Press, ©2008.
Edition/Format:   Print book : English : 2nd edView all editions and formats
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Genre/Form: Music
Document Type: Book
All Authors / Contributors: Peter Spellman; Jonathan Feist
ISBN: 9780876390962 0876390963
OCLC Number: 225873899
Notes: Previous edition: 2000.
Description: vi, 238 pages : illustrations ; 23 cm
Contents: What's new about the new music business? --
Plan your work, work your plan : writing a music business plan that works --
Getting ready to do business --
Empowering resources for self-managed musicians --
Have you thought of starting your own record label? --
How's your net working? Increasing your contacts in the music industry --
Impressive promo kits (with valuable tips on dealing with printers and artists) --
Creative publicity and promotional ideas for musicians --
Finding gigs in all the right places : tapping the sources of lesser-known music work --
Booking club gigs : getting your foot in the door without getting it slammed --
Live deals : the ins and outs of performance contracts --
Twelve ways to get the most out of every gig --
Demo diversity : customizing your demos for maximum exposure --
Media power --
Mapping your media plan --
Getting played on college radio --
Interactive media : what it's about and how to get involved --
Using the Internet to promote your music.
Responsibility: Peter Spellman ; edited by Jonathan Feist.

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