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Selfish, scared and stupid : the truth about human nature and how to make it work at work

Author: Dan Gregory; Kieran Flanagan
Publisher: Milton, Qld. John Wiley and Sons Australia, Ltd, 2015.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Appealing to humans' basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instincts, say behavioral research strategists Dan Gregory and Kieran Flanagan-fear, self-interest and simplicity.
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Document Type: Book
All Authors / Contributors: Dan Gregory; Kieran Flanagan
ISBN: 9780730312789 : 073031278X
OCLC Number: 879370122
Notes: Includes index.
Description: pages.
Responsibility: Dan Gregory, Kieran Flanagan.

Abstract:

Appealing to humans' basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instincts, say behavioral research strategists Dan Gregory and Kieran Flanagan-fear, self-interest and simplicity.

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