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Sell it by mail : making your product the one they buy

Author: James E A Lumley
Publisher: New York : Wiley, ©1986.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This book presents a blueprint that shows anyone selling a product or service by mail how to multiply their earnings.

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Document Type: Book
All Authors / Contributors: James E A Lumley
ISBN: 0471879088 9780471879084
OCLC Number: 12262063
Notes: Includes index.
Description: xviii, 382 pages : illustrations ; 24 cm
Contents: Persuasive Direct Mail Campaigns; Understanding Response Psychology of Direct Mail Recipients; Structuring the Offer; Coordinating Copy and Design to Gain Readership; Using Benefits when Writing Direct Mail Copy; Basic Copywriting Strategies; Powerful Copywriting Techniques for Direct Mail Letters; Designing and Laying Out the Direct Mail Letter; Writing Compelling Headlines and Copy for Brochures; Designing and Laying out the Direct Mail Brochure; Getting Action with Creative Response Techniques; Success with Self-mailing Brochures and Card Decks; Copy Strategy for Catalogs; Creative Design for Catalogs; Finding and Selecting Productive Mailing Lists; Basic Testing: Predicting Profits; Testing Shows How Much to Spend to Get Buyers; Determining the Present Worth of Future Customers; Advanced Testing: Predicting Long-term Profits; Extracting Maximum Profit from Mailings.
Responsibility: James E.A. Lumley.

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