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Selling architectural ideas

Author: Tom Porter
Publisher: New York : Routledge, 2000.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Selling Architectural Ideas explores the promotional role of architectural graphics and drawings at the point of communication, i.e. at their point of sale.

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Document Type: Book
All Authors / Contributors: Tom Porter
ISBN: 0419232605 9780419232605
OCLC Number: 41256322
Description: vi, 154 pages : illustrations (some color) ; 24 cm
Contents: 1.. Power of the Image --
2.. Presentation as Narrative --
3.. Layout Design Issues --
4.. Architectural Selling Techniques --
5.. Personalised Promotional Tools.
Responsibility: Tom Porter.
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