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Selling : building partnerships

Author: Barton A Weitz; Stephen B Castleberry; John F Tanner, Jr.
Publisher: Boston (Mass.) : Irwin : McGraw-Hill, cop. 1998.
Series: The Irwin/McGraw-Hill series in marketing
Edition/Format:   Print book : English : 3rd, international edView all editions and formats
Summary:

This text focuses on the partnership/relationship theme in selling. It places emphasis on diversity, includes international selling perspectives and learning aids include role-play exercises,  Read more...

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Genre/Form: Učbeniki za visoke šole
Document Type: Book
All Authors / Contributors: Barton A Weitz; Stephen B Castleberry; John F Tanner, Jr.
ISBN: 0256228264 9780256228267 0071156267 9780071156264
OCLC Number: 780908880
Description: XXI, 559, [40] str. : ilustr. ; 26 cm.
Details: Dostopno tudi na Internet-u: http://www.mhhe.com.
Contents: Role play cases. --
RP-7 str. --
Notes. --
N-9 str. --
Glossary. --
G-12 str. --
Company index. --
I-1 --
1-2 str. --
Name index. --
Str. I-3 --
I-6 --
Subject index. --
Str. I-6 --
I-12.
Series Title: The Irwin/McGraw-Hill series in marketing
Responsibility: Bart A. Weitz, Stephen B. Castleberry. John F. Tanner, Jr.

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