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Selling God : American religion in the marketplace of culture

Auteur: R Laurence Moore
Uitgever: New York : Oxford University Press, 1995, ©1994.
Editie/Formaat:   Boek : EngelsAlle edities en materiaalsoorten bekijken.
Database:WorldCat
Samenvatting:
In a sweeping, colorful history that spans over two centuries of American culture, Moore examines the role of religion in the marketplace, revealing how religious leaders have borrowed (and invented) commercial practices to promote religion--and how business leaders have borrowed (and invented) religion to promote commerce.
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Details

Soort document: Boek
Alle auteurs / medewerkers: R Laurence Moore
ISBN: 0195098382 9780195098389 0195082281 9780195082289
OCLC-nummer: 34907445
Beschrijving: 317 pages ; 21 cm
Inhoud: Moral sensationalism and voracious readers : religious strategies in the antebellum book market --
The spoken word, stage performance, and the profits of religious spectacle --
The end of religious establishment and the beginning of religious politics : the parallel rise of churches and political parties --
Americans learn to play and religion learns to let them --
The market for religious controversy --
Chautauqua and its protective canopy : religion entertainment, and small-town Protestants --
Selling religion in the workplace : wage earners and the pressures of marketed morality --
Religious advertising and progressive Protestant approaches to mass media --
Recent market entries : contemporary evangelicals and purveyors of the New Age.
Verantwoordelijkheid: R. Laurence Moore.
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Fragment:

This keenly intelligent and entertaining book provides a history of religion in America as it appropriated (and was appropriated by) commercial culture. The author reveals the centrality of religion,  Meer lezen...

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'This is a well-documented historical study of a fascinating aspect of American religion. Recommended for public and academic libraries.' C. Robert Nixon, Library Journal, January 1994 'Thoughtful, Meer lezen...

 
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