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Selling graphic & Web design

Author: Don Sparkman
Publisher: New York : Allworth Press, [2006] ©2006
Edition/Format:   eBook : Document : English : Third editionView all editions and formats
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Genre/Form: Ressources Internet
Handbooks and manuals
Handbooks, manuals, etc
Additional Physical Format: Version imprimée :
Sparkman, Don.
Selling graphic & Web design.
(DLC) 2006013943
(OCoLC)68786659
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Don Sparkman
ISBN: 9781581156126 158115612X
OCLC Number: 987305797
Notes: Révision de : Selling graphic design. 2nd ed. 1999.
Description: 1 ressource en ligne (xiii, 226 pages)
Contents: I. Opening the door. On-the-job marketing research: an interview with yourself --
Self-promotion starts with self: and it involves others --
Networking for effect: you must first go to the mountain --
Turning the cold call into a warm call: all you need is a plan --
Winning proposals start here: the devil is in the details --
II. Closing the door behind you. How you do business with others: the graphic and web design trade customs --
Ethical business practices in graphic and web design: an interview with David Cundy of Design Trust --
Selling brand design first: Are they dressed for a kill? --
Trademark law: an interview with intellectual property Attorney Barry Miller, Esq. --
Low budgets / high design: It's quality, not quantity --
Web design marketing strategies: an interview with John Waters --
Content management on the web: an interview with Brian Choate --
Marketing complex websites: an interview with Chris Foss of AmericanEagle.com --
We're not paperless yet: paper cuts can be fatal.
Other Titles: Spelling graphic and Web design
Responsibility: Donald Sparkman.

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