skip to content
Selling higher education : marketing and advertising America's colleges and universities Preview this item
ClosePreview this item
Checking...

Selling higher education : marketing and advertising America's colleges and universities

Author: Eric J Anctil
Publisher: San Francisco : Jossey-Bass, ©2008.
Series: ASHE higher education report, v. 34, no. 2.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

OL {list-style:disc}P:{margin-left 60px} Confronting an era marked by dwindling support and increased competition, it is incumbent on administrators and higher education leaders at colleges and  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Additional Physical Format: Online version:
Anctil, Eric J.
Selling higher education.
San Francisco : Jossey-Bass, ©2008
(OCoLC)622396019
Document Type: Book
All Authors / Contributors: Eric J Anctil
ISBN: 9780470437735 0470437731
OCLC Number: 257164469
Description: xv, 121 pages ; 23 cm.
Contents: Market driven versus mission driven --
Market driven and mission driven --
Purpose and structure of the monograph --
Significance to higher education study and practice --
Persuasion and choice --
College choice --
Beyond college choice: building trust and engaging stakeholders --
Elaboration likelihood model --
Marketing and advertising higher education --
Brief history --
Competition from for-profit higher education --
The changing marketplace --
Marketing and advertising the intangible --
Images of colleges and universities --
Branding --
Advertising the brand --
Brand communities --
Slogans and logos --
Market differentiation --
Market differentiation at work in higher education --
Promotional materials and communication --
Recommendations for selling higher education --
Collaborative partners --
Strategic marketing plans for higher education --
Relationship marketing --
Importance of internal marketing --
Summary and conclusions.
Series Title: ASHE higher education report, v. 34, no. 2.
Responsibility: Eric J. Anctil.
More information:

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(1)

User lists with this item (4)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/257164469> # Selling higher education : marketing and advertising America's colleges and universities
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "257164469" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/795966119#Place/san_francisco> ; # San Francisco
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/cau> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/795966119#Topic/education_higher_marketing> ; # Education, Higher--Marketing
   schema:about <http://dewey.info/class/378/> ;
   schema:about <http://id.worldcat.org/fast/903076> ; # Education, Higher--Marketing
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "2008" ;
   schema:creator <http://viaf.org/viaf/43704967> ; # Eric J. Anctil
   schema:datePublished "2008" ;
   schema:description "Market driven versus mission driven -- Market driven and mission driven -- Purpose and structure of the monograph -- Significance to higher education study and practice -- Persuasion and choice -- College choice -- Beyond college choice: building trust and engaging stakeholders -- Elaboration likelihood model -- Marketing and advertising higher education -- Brief history -- Competition from for-profit higher education -- The changing marketplace -- Marketing and advertising the intangible -- Images of colleges and universities -- Branding -- Advertising the brand -- Brand communities -- Slogans and logos -- Market differentiation -- Market differentiation at work in higher education -- Promotional materials and communication -- Recommendations for selling higher education -- Collaborative partners -- Strategic marketing plans for higher education -- Relationship marketing -- Importance of internal marketing -- Summary and conclusions."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/795966119> ;
   schema:inLanguage "en" ;
   schema:isPartOf <http://worldcat.org/issn/1551-6970> ; # ASHE higher education report ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/622396019> ;
   schema:name "Selling higher education : marketing and advertising America's colleges and universities"@en ;
   schema:productID "257164469" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/257164469#PublicationEvent/san_francisco_jossey_bass_2008> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/795966119#Agent/jossey_bass> ; # Jossey-Bass
   schema:workExample <http://worldcat.org/isbn/9780470437735> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/257164469> ;
    .


Related Entities

<http://id.worldcat.org/fast/903076> # Education, Higher--Marketing
    a schema:Intangible ;
   schema:name "Education, Higher--Marketing"@en ;
    .

<http://viaf.org/viaf/43704967> # Eric J. Anctil
    a schema:Person ;
   schema:familyName "Anctil" ;
   schema:givenName "Eric J." ;
   schema:name "Eric J. Anctil" ;
    .

<http://worldcat.org/isbn/9780470437735>
    a schema:ProductModel ;
   schema:isbn "0470437731" ;
   schema:isbn "9780470437735" ;
    .

<http://worldcat.org/issn/1551-6970> # ASHE higher education report ;
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/257164469> ; # Selling higher education : marketing and advertising America's colleges and universities
   schema:issn "1551-6970" ;
   schema:name "ASHE higher education report ;" ;
   schema:name "ASHE higher education report," ;
    .

<http://www.worldcat.org/oclc/622396019>
    a schema:CreativeWork ;
   rdfs:label "Selling higher education." ;
   schema:description "Online version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/257164469> ; # Selling higher education : marketing and advertising America's colleges and universities
    .

<http://www.worldcat.org/title/-/oclc/257164469>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/257164469> ; # Selling higher education : marketing and advertising America's colleges and universities
   schema:dateModified "2017-04-01" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.