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The selling of the President, 1968

Author: Joe McGinniss; Frank and Virginia Williams Collection of Lincolniana (Mississippi State University. Libraries)
Publisher: New York : Trident Press, [1969] ©1969
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Database:WorldCat
Summary:
As far back as the first debate with John F. Kennedy in 1960, Nixon had learned, bitterly, the importance of television. And as early as 1966, he had set out to master this new media. One of his first moves in putting together a team for the 1968 campaign was the appointment of seasoned advertising and TV professionals. This book examines that move and the many other considerations that went into Richard M. Nixon's  Read more...
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Genre/Form: Belletristische Darstellung
Additional Physical Format: Online version:
McGinniss, Joe.
Selling of the President, 1968.
New York, Trident Press [1969]
(OCoLC)609217987
Named Person: Richard M Nixon; Richard M Nixon; Richard M Nixon
Material Type: Biography
Document Type: Book
All Authors / Contributors: Joe McGinniss; Frank and Virginia Williams Collection of Lincolniana (Mississippi State University. Libraries)
ISBN: 0671270435 9780671270438
OCLC Number: 32601
Description: 253 pages ; 22 cm
Responsibility: by J. McGinniss.

Abstract:

As far back as the first debate with John F. Kennedy in 1960, Nixon had learned, bitterly, the importance of television. And as early as 1966, he had set out to master this new media. One of his first moves in putting together a team for the 1968 campaign was the appointment of seasoned advertising and TV professionals. This book examines that move and the many other considerations that went into Richard M. Nixon's 1968 presidential campaign--at the heart of which was the adroit manipulation and use of television.

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