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Selling sickness : how the drug companies are turning us all into patients
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Selling sickness : how the drug companies are turning us all into patients

Author: Ray Moynihan; Alan Cassels
Publisher: Crows Nest, N.S.W. : Allen & Unwin, 2005.
Edition/Format:   Book : EnglishView all editions and formats
Summary:

Reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits, in turn threatening to bankrupt national  Read more...

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Document Type: Book
All Authors / Contributors: Ray Moynihan; Alan Cassels
ISBN: 1741145791 9781741145793
OCLC Number: 224140404
Notes: Includes index.
Description: xviii, 254 p. ; 21 cm.
Contents: Prologue1. Selling to everyone - High cholestorol2. Donuts for the doctors - Depression 3. Working with celebrities - Menopause4. Partnering with patients - Attention deficit disorder5. Making risks into medical conditions - High blood pressure 6. Advertising diseases: Premenstrual dysphoric disorder 7. Shaping public perceptions - Social anxiety disorder8. Testing the markets - Osteoporosis9. Taming the watchdogs - Irritable bowel syndrome10. Subverting the selling - Female sexual dysfunctionEpilogue - What can we do?
Responsibility: Ray Moynihan and Alan Cassels.

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