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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Ray Moynihan; Alan Cassels |
| ISBN: | 1741145791 9781741145793 |
| OCLC Number: | 224140404 |
| Notes: | Includes index. |
| Description: | xviii, 254 p. ; 21 cm. |
| Contents: | Prologue1. Selling to everyone - High cholestorol2. Donuts for the doctors - Depression 3. Working with celebrities - Menopause4. Partnering with patients - Attention deficit disorder5. Making risks into medical conditions - High blood pressure 6. Advertising diseases: Premenstrual dysphoric disorder 7. Shaping public perceptions - Social anxiety disorder8. Testing the markets - Osteoporosis9. Taming the watchdogs - Irritable bowel syndrome10. Subverting the selling - Female sexual dysfunctionEpilogue - What can we do? |
| Responsibility: | Ray Moynihan and Alan Cassels. |
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by psyc2046 updated 2010-05-29
