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Selling sickness : how the world's biggest pharmaceutical companies are turning us all into patients

Author: Ray Moynihan; Alan Cassels
Publisher: New York, NY : Nation Books, ©2005.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Thirty years ago, Henry Gadsden, the head of Merck, one of the world's largest drug companies, told Fortune magazine that he wanted Merck to be more like chewing gum maker Wrigley's. It had long been his dream, he said, to make drugs for healthy people - so that Merck could "sell to everyone."" "Selling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is creating  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Ray Moynihan; Alan Cassels
ISBN: 9781560256977 1560256974 9781560258568 156025856X
OCLC Number: 60615329
Description: xviii, 254 pages ; 22 cm
Contents: Prologue: selling sickness --
Selling to everyone : high cholesterol --
Doughnuts for the doctors : depression --
Working with celebrities : menopause --
Partnering with patients : attention deficit disorder --
Making risks into medical conditions : high blood pressure --
Advertising disease : premenstrual dysphoric disorder --
Shaping public perceptions : social anxiety disorder --
Testing the markets : osteoporosis --
Taming the watchdogs : irritable bowel syndrome --
Subverting the selling : female sexual dysfunction --
Epilogue : What can we do?
Responsibility: Ray Moynihan and Alan Cassels.
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Abstract:

Ray Moynihan--one of the world's top medical journalists--reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in  Read more...

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