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Selling social change (without selling out) : earned income strategies for nonprofits

Author: Andy Robinson; Jennifer Lehman; Terry Miller
Publisher: San Francisco, Calif. : Jossey-Bass, ©2002.
Series: Chardon Press series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Drawing a distinction between capitalism and small-scale commerce, fundraising consultant Robinson presents advice on how progressive organizations can develop and sell goods and services in order to finance their social goals. He discusses the creation and evaluation of earned income projects, the development of business plans, the raising of start-up funds, and successful marketing. Worksheets and brief case  Read more...
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Genre/Form: Case studies
Additional Physical Format: Online version:
Robinson, Andy.
Selling social change (without selling out).
San Francisco, Calif. : Jossey-Bass, ©2002
(OCoLC)605485600
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Andy Robinson; Jennifer Lehman; Terry Miller
ISBN: 0787962163 9780787962166
OCLC Number: 49011323
Description: xxi, 229 pages : illustrations ; 28 cm.
Contents: Selling Your Cause Without Selling Out --
We're all in sales --
Commerce, not capitalism --
Case Study: Bad Jokes, Great Service: Our Community Bikes --
How Earned Income Can Benefit Your Mission --
Earned income: It's a movement --
The value of funding diversity --
The pros and cons of earned income --
Balancing Mission and Money: Resource Center of the Americas --
Beyond T-shirts and coffee mugs --
Case Study: Flavors of the Desert: Native Seeds/SEARCH --
Creating an Enterprising Nonprofit --
The enterprise advocate --
The venture committee, the board, and the staff --
Recruiting for Enterprise: Grassroots Leadership --
Finding and using outside help --
Knowing what your work costs --
Are you ready for enterprise? --
Case Study: Capitalism with a Conscience: Global Exchange --
Choosing Your New Venture --
The brainstorming process --
Brainstorming your new venture --
Location, Location, Location: Burns Bog Conservation Society and Plateau Restoration --
Selecting the right venture --
Evaluating your earned income ideas --
Powerful Publications --
Think retail last --
How to do market research --
Market research --
How to think about pricing --
Conducting a feasibility study --
Getting to "no" --
Case Study: The Power of the Footnote: DataCenter --
Developing a Business Plan for Social Change --
A matter of scale --
How to use a business plan --
Who writes the plan? --
Components of a business plan --
Preparing a business plan --
Writing the Plan: White Earth Land Recovery Project--Native Harvest.
Series Title: Chardon Press series.
Other Titles: Earned income strategies for nonprofits
Responsibility: Andy Robinson, with contributions from Jennifer Lehman and Terry Miller.
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Abstract:

Shows nonprofits how to initiate and sustain successful earned income ventures that not only provide greater financial security but also advance the organization's mission. The book walks readers  Read more...

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