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The selling starts when the customer says no : the 12 toughest sells, and how to overcome them

Author: Richard S Seelye; O William Moody
Publisher: Chicago, IL ; Cambridge, England : Probus Pub. Co., ©1993.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"The Selling Starts When the Customer Says No opens the door to your membership with the best of the best. Learn how to win the respect and loyalty of your customers and how to keep your competitors off balance and out of the winner's circle. Gain a unique insight into tough selling situations and learn how to overcome them skillfully with professional finesse and foresight. This, too, is what this book is all  Read more...
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Document Type: Book
All Authors / Contributors: Richard S Seelye; O William Moody
ISBN: 1557384460 9781557384461
OCLC Number: 28689131
Notes: Spine title: When the customer says no.
Includes index.
Description: xii, 267 pages ; 24 cm
Other Titles: When the customer says no
Responsibility: Richard S. Seelye, O. William Moody.

Abstract:

"The Selling Starts When the Customer Says No opens the door to your membership with the best of the best. Learn how to win the respect and loyalty of your customers and how to keep your competitors off balance and out of the winner's circle. Gain a unique insight into tough selling situations and learn how to overcome them skillfully with professional finesse and foresight. This, too, is what this book is all about. As you follow the roadmaps to success found here you will become more productive and will close more sales than ever! It's not by chance that you will also position yourself for increased responsibilities within your company." "Richard S. Seelye and O. William Moody do not accept fate or chance as factors in the formula for selling at your best. They doubt that selling hype or selling messages have staying power. They do believe that account development strategies - techniques to overcome tough selling situations - coupled with tactical deployment of key selling skills, are the compelling reasons for achieving remarkable sales success. They present a sales handbook that charts your path to the sales summit."--BOOK JACKET.

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