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Selling the invisible : a field guide to modern marketing

Author: Harry Beckwith
Publisher: London : Orion Business, 1999.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Begins with the core problem of service marketing; service quality and suggests how to learn what you must improve, with examples of what works. Covers service marketing fundamentals; defining what  Read more...

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Document Type: Book
All Authors / Contributors: Harry Beckwith
ISBN: 0752821032 9780752821030
OCLC Number: 43784670
Description: xx, 252 pages ; 21 cm
Responsibility: Harry Beckwith.

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