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Selling the wheel : choosing the best way to sell for you, your company, and your customers

Author: Jeff Cox; Howard Stevens
Publisher: New York : Simon & Schuster, ©2000.
Edition/Format:   Print book : Fiction : EnglishView all editions and formats
Database:WorldCat
Summary:
Consists of parables that describe the role and processes of sales and marketing.
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Genre/Form: Didactic fiction
Fiction
Material Type: Fiction, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jeff Cox; Howard Stevens
ISBN: 068485600X 9780684856001 0684858320 9780684858326
OCLC Number: 41944589
Description: 255 pages ; 23 cm
Responsibility: Jeff Cox and Howard Stevens.
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Abstract:

Tells the story of Max, who invents the wheel, but then must learn how to market it, choosing between four essential selling styles.  Read more...

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William J. Lovejoy Vice-President, General MotorsThis book is wonderful to read, and the wisdom in it is profound!

 
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