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Selling themselves : the emergence of Canadian advertising

Author: Russell T Johnston
Publisher: Toronto ; Buffalo : University of Toronto Press, 2001.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century - rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so." "Johnston's setting is the dynamic intersection of business and culture during the early decades of the twentieth  Read more...
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Genre/Form: History
Document Type: Book
All Authors / Contributors: Russell T Johnston
ISBN: 0802044956 9780802044952
OCLC Number: 44019512
Description: viii, 355 pages : illustrations ; 24 cm
Contents: Introduction --
1. Newspapers, advertising, and the rise of the agency, 1850-1900 --
2. Toronto adworkers --
3. A professional ideal --
4. The industry takes shape, 1900-1921 --
5. Copywriting, psychology, and the science of advertising --
6. Market research and the management of risk --
7. The Canadian market, magazines, and the new logic of advertising --
Conclusion.
Responsibility: Russell Johnston.

Abstract:

From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century ? rising quickly to a position of  Read more...

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