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Details
| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Chester A Swenson |
| ISBN: | 089930446X 9780899304465 |
| OCLC Number: | 20828532 |
| Description: | xix, 177 p., [8] p. of plates : ill. ; 22 cm. |
| Contents: | 1. Segmentation and the lifestyle approach -- 2. Getting there from here -- 3. Secure adults -- 4. Women -- 5. College students -- 6. Hispanics -- 7. African Americans -- 8. Marketing through sports -- 9. Catching the tide |
| Responsibility: | Chester A. Swenson. |
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Related Subjects:(15)
- Market segmentation -- United States.
- Consumers' preferences -- United States.
- Consumer behavior -- United States.
- Lifestyles -- United States.
- Marketing
- Consumentengedrag.
- Marktsegmentatie.
- Life style -- United States.
- Marketing direct -- États-Unis.
- Consommateurs -- Préférences -- États-Unis.
- Consommateurs -- Attitudes -- États-Unis.
- Lebensstil.
- Marketing.
- Marktsegmentierung.
- USA.

