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Selling to a segmented market : the lifestyle approach

Author: Chester A Swenson
Publisher: New York : Quorum Books, ©1990.
Edition/Format:   Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Chester A Swenson
ISBN: 089930446X 9780899304465
OCLC Number: 20828532
Description: xix, 177 p., [8] p. of plates : ill. ; 22 cm.
Contents: 1. Segmentation and the lifestyle approach --
2. Getting there from here --
3. Secure adults --
4. Women --
5. College students --
6. Hispanics --
7. African Americans --
8. Marketing through sports --
9. Catching the tide
Responsibility: Chester A. Swenson.

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