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Selling to India's consumer market

Author: Douglas Bullis
Publisher: Westport, Conn. : Quorum Books, 1997.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Douglas Bullis goes beyond the usual superficial accounts found in the usual import/export books and provides something truly unique: an in-depth analysis of what India needs from the rest of the world, not what the world can get out of India. What most businesspeople don't know, and what is crucial if they are to succeed in their transactions with India, is what India needs from them--and not always is this mere  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Bullis, Douglas.
Selling to India's consumer market.
Westport, Conn. : Quorum Books, 1997
(DLC) 97001704
(OCoLC)36301398
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Douglas Bullis
ISBN: 0313008094 9780313008092 1567201059 9781567201055
OCLC Number: 52000824
Description: 1 online resource (xv, 289 pages)
Contents: Acknowledgments; Introduction; 1. The Outlook for India's Consumer Economy; 2. Targeting India's Consumer Market: The Big Picture; 3. Some Complexities of Indian Consumerism; 4. Marketing and Advertising; 5. Distribution and Sales; Appendix A: Useful Terms; Appendix B: Useful Addresses; Appendix C: Additional Reading; Index.
Responsibility: Douglas Bullis.

Abstract:

This study offers an in-depth analysis of what India needs from the rest of the world, exploring the rise of the middle class and the consumer economy since 1991. The intention is to provide overseas  Read more...

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"Bullis has done a great service, not only to foreign investors but to business executives in the public and private sectors, by writing this book. Researchers and educators working in institutions Read more...

 
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