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Selling your story to Wall Street : the art & science of investor relations

Author: Michael A Rosenbaum
Publisher: Chicago, Ill. : Probus Publishing Co., ©1994.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Michael A Rosenbaum
ISBN: 1557385076 9781557385079
OCLC Number: 30056707
Notes: Includes index.
Description: xix, 304 pages : illustrations ; 24 cm
Contents: 1. Marketing 101 --
2. The Truth, the Whole Truth ... --
3. Financial Analysis: The Income Statement --
4. Financial Analysis: The Balance Sheet --
5. Financial Analysis: Cash Flow --
6. Financial Analysis: Making Sense of It All --
7. Analyzing the Stock --
8. Analyzing the Corporate Culture --
9. Checking Out the Competition --
10. Audience Perceptions --
11. Setting Goals and Budgets --
12. Changing the Company --
13. Packaging the Message --
14. Choose Your Weapons: Marketing Materials --
15. Choose Your Weapons: Sales and Distribution --
16. Lists, Lists, Lists --
17. Feedback Mechanisms --
18. Investor Targeting --
19. Media Relations --
20. Implementing the Program --
A Final Thought Or Two.
Responsibility: Michael A. Rosenbaum.

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