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Sensory and consumer research in food product design and development

Author: Howard R Moskowitz; Jacqueline H Beckley; Anna V A Resurreccion
Publisher: Ames, Iowa : Blackwell Pub., 2012.
Series: IFT Press series.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Database:WorldCat
Summary:
During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the systematic acquisition of consumer-relevant information to build businesses. Sensory and Consumer Research in Food Product  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Moskowitz, Howard R.
Sensory and consumer research in food product design and development.
Ames, Iowa : Blackwell Pub., 2012
(DLC) 2011035804
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Howard R Moskowitz; Jacqueline H Beckley; Anna V A Resurreccion
ISBN: 9781119945949 1119945941 9781621982241 1621982246 9781119945970 1119945976
OCLC Number: 785779979
Description: 1 online resource (xiii, 424 pages) : illustrations.
Contents: Author biographies --
1. Emerging corporate knowledge needs: how and where does sensory fit? --
2. Making use of existing knowledge and increasing its business value-the forgotten productivity tool --
3. Understanding consumers' and customers' needs-the growth engine --
4. Innovation's friend: integrated market and sensory input for food product design and development --
5. A process to bring consumer mind-sets into a corporation --
6. Developing relevant concepts --
7. High-level product assessments --
8. So what can sensory do for me (or for my company)?9 What types of tests do sensory researchers do to measure sensory response to the product? and ... why do they do them? --
10. What can sensory researchers do to characterize products? and ... how does one select the best method? --
11. So what are the practical considerations in actually running a test? what do I need to know? what does the rest of the company need to know? --
12. Evolving sensory research --
13. Addressable MindsTM and directed innovation: new vistas for the sensory community.
Series Title: IFT Press series.
Responsibility: Howard R. Moskowitz, Jacqueline H. Beckley, Anna V.A. Resurreccion.
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Sensory and Consumer Research in Food Product Design and Development, Second Edition provides both theory and case histories illustrating the types of issues faced by food professionals, the nature  Read more...

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This book is aimed at professionals in all sectors of the food and beverage industry and is especially important for those business and research professionals involved in the early stages of product Read more...

 
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