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Sensory evaluation practices

Author: Herbert Stone; Rebecca N Bleibaum; Heather A Thomas
Publisher: Amsterdam ; Boston : Elsevier/Academic Press, 2012.
Series: Food science and technology international series.
Edition/Format:   eBook : Document : English : 4th edView all editions and formats
Database:WorldCat
Summary:
Understanding "what" consumers want and "why" are two of the most significant hurdles faced by any business creating products for consumers. Properly conducted sensory research experiments can provide answers to these questions and more. Sensory evaluation provides strategic information at various stages in the product lifecycle including the front end of innovation, new product development, product optimization,  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Stone, Herbert.
Sensory evaluation practices.
Amsterdam ; Boston : Elsevier/Academic Press, 2012
(OCoLC)793684065
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Herbert Stone; Rebecca N Bleibaum; Heather A Thomas
ISBN: 9780123820860 0123820863 9780123820877 0123820871
OCLC Number: 801811829
Description: 1 online resource (x, 438 pages) : illustrations.
Contents: 1. Introduction to sensory evaluation --
2. The organization and operation of a sensory evaluation program --
3. Measurement --
4. Test strategy and the design of experiments --
5. Discrimination testing --
6. Descriptive analysis --
7. Affective testing --
8. Strategic applications --
9. Epilogue.
Series Title: Food science and technology international series.
Responsibility: edited by Herbert Stone, Rebecca N. Bleibaum, Heather A. Thomas.

Abstract:

Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. This book emphasizes the importance of a scientific sensory  Read more...

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"In recent years there has been an effort to more closely link a product's sensory experience more closely with imagery and market strategy on a global basis...These issues, along with topics such as Read more...

 
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