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Serious money : fundraising and contributing in presidential nomination campaigns

Author: Clifford W Brown; Lynda W Powell; Clyde Wilcox
Publisher: Cambridge ; New York : Cambridge University Press, 1995.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Serious Money offers a detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns, specifically 1988 and 1992. Brown, Powell, and Wilcox explore the fundamental differences between direct mail solicitation and personal solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. Candidate resources
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Clifford W Brown; Lynda W Powell; Clyde Wilcox
ISBN: 0521440580 9780521440585 0521497809 9780521497800
OCLC Number: 32311046
Description: xii, 184 pages : illustrations ; 24 cm
Contents: 1. Introduction --
2. The regulatory environment --
3. The contributor pool --
4. Mobilizing the pool: Methods of soliciting campaign funds --
5. Candidate resources --
6. Recruiting contributors and solicitors: Candidate and individual decisions --
7. Conclusion --
Appendix I: The 1988 and 1992 presidential nomination surveys --
Appendix II: 1988 and 1992 survey items used in the analysis.
Responsibility: Clifford W. Brown, Jr., Lynda W. Powell, Clyde Wilcox.
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..".a solid first look at contributors to presidential campaigns, their motivations for giving, and the methods by which theor contributions are sought. For students of campaign finance interested in Read more...

 
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