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Serious play : how the world's best companies simulate to innovate

Author: Michael Schrage
Publisher: Boston, mass. : Harvard Business School Press, 2000.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"How the world's leading companies model, prototype, and simulate to innovate"--Jacket.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael Schrage
ISBN: 0875848141 9780875848143
OCLC Number: 41326483
Description: xxiv, 244 pages ; 24 cm
Contents: The new economics of innovation --
A spreadsheet way of knowledge --
Our models, ourselves --
Productive waste --
Preparing for surprise --
Perils of pathological prototyping --
S(t)imulating interventions --
Measuring prototyping paybacks --
Going meta: evolution as a business practice.
Responsibility: Michael Schrage.
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Abstract:

"How the world's leading companies model, prototype, and simulate to innovate"--Jacket.

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