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Serious play : how the world's best companies simulate to innovate

Author: Michael Schrage
Publisher: Boston, Mass. : Harvard Business School Press, 2008.
Edition/Format:   Print book : English : [Nachdr.]View all editions and formats
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Increasingly, prototypes are the key platforms and models are the core media for managing risk and creating value. This title talks about how the world's leading companies model, prototype, and  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael Schrage
ISBN: 0875848141 9780875848143
OCLC Number: 552099443
Description: XXIV, 244 Seiten ; 24 cm
Contents: Preface Overview Part I: Getting Real 1. The New Economics of Innovation 2. A Spreadsheet Way of Knowledge 3. Productive Waste 4. Measuring Prototyping Paybacks Part II: Model Behavior 5. Our Models, Ourselves 6. Preparing for Surprise 7. Perils of Pathological Prototyping Part III: Capturing the Value of Innovation 8. An Interaction Way of Knowledge 9. Evolving with Our Prototypes User's Guide Bibliography Index About the Author
Responsibility: Michael Schrage.
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