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Service Fascination : Gaining Competitive Advantage Through Experiential Self-Service Systems.

Author: Christian Zagel
Publisher: Wiesbaden : Springer Gabler. in Springer Fachmedien Wiesbaden GmbH, Secaucus : Springer [distributor] Dec. 2015 ;
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Additional Physical Format: Erscheint auch als:
Zagel, Christian. Service Fascination .
Gaining Competitive Advantage through Experiential Self-Service Systems
Druck-Ausgabe
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Christian Zagel
ISBN: 9783658116729 3658116722
OCLC Number: 942676674
Target Audience: Scholarly & Professional
Description: 1 online resource (xxi, 338 pages) : illustrations
Contents: Human-Computer Interaction.- Customer Experience Management.- Service Fascination.- Experiential Self-Service Systems.

Abstract:

Christian Zagel presents a new way of innovating, measuring, and improving self-service systems for retail environments in the context of Customer Experience Management.  Read more...

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