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Service industries marketing : new approaches

Author: Gillian Hogg; Mark Gabbott
Publisher: London : Frank Cass, 1998.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This collection examines a wide range of topics and methodologies in a variety of services including the legal and health care industries, education and the financial services. It provides an eclectic overview of services marketing which demonstrates the depth and breadth of current innovative research.
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Document Type: Book
All Authors / Contributors: Gillian Hogg; Mark Gabbott
ISBN: 0714648884 9780714648880 0714644390 9780714644394
OCLC Number: 39837636
Description: 173 pages : illustrations ; 23 cm
Contents: The Advertising of Services: Consumer Views v. Normative Guidelines / Kathleen Mortimer and Brian P. Mathews --
The Buying Centre: Patterns of Structure and Interaction in Primary Health Care / Angus W. Laing, Seonaidh Cotton and Rita Joshi / [et al.] --
Segmenting Financial Services Markets for Customer Relationships: A Portfolio-Based Approach / Gregory Elliott and William Glynn --
Relationship Marketing in Corporate Legal Services / Susan Hart and Gillian Hogg --
Contextualising: Technology, Relationships and Time in a Financial Services Virtual Organisation / Katherine Tyler, David McGirr and Edmund Stanley --
Communicative Staging of the Wilderness Servicescape / Linda L. Price and Patrick Tierney --
Assessing the Theatrical Components of the Service Encounter: A Cluster Analysis Examination / Stephen J. Grove, Raymond P. Fisk and Michael J. Dorsch --
Parental Choice of Primary School: An Application of Q-Methodology / Helen Bussell.
Responsibility: edited by Gillian Hogg and Mark Gabbott.

Abstract:

This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research.  Read more...

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