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Service industries marketing : new approaches

Author: Gillian Hogg; Mark Gabbott
Publisher: London : Frank Cass, 1998.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research.

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Document Type: Book
All Authors / Contributors: Gillian Hogg; Mark Gabbott
ISBN: 0714648884 9780714648880 0714644390 9780714644394
OCLC Number: 39837636
Description: 173 pages : illustrations ; 23 cm
Contents: The advertising of services - consumer views versus normative guidelines; the buying centre - patterns of structure and interaction in primary health care; segmenting financial services markets for customer relationships - a portfolio-based approach; relationship marketing in corporate legal services; contextualising - technology, relationships and time in a financial services virtual organization; communicative staging of the wilderness servicescape; assessing the theatrical components of the service encounter - a cluster analysis examination; parental choice of primary school - an application of Q-methodology; the use of mystery shopping in the measurement of service delivery; abstracts.
Responsibility: edited by Gillian Hogg and Mark Gabbott.

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