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Service management and marketing : managing the moments of truth in service competition

Author: Christian Grönroos
Publisher: Lexington, Mass. : Lexington Books, ©1990.
Series: Issues in organization and management series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Examines the new rules of service competition that all firms must master if they are to survive.
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Additional Physical Format: Online version:
Grönroos, Christian, 1947-
Service management and marketing.
Lexington, Mass. : Lexington Books, ©1990
(OCoLC)680593653
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Christian Grönroos
ISBN: 0669200352 9780669200355
OCLC Number: 20593146
Description: xxii, 298 pages : illustrations ; 24 cm.
Series Title: Issues in organization and management series.
Responsibility: Christian Grönroos.
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Abstract:

Examines the new rules of service competition that all firms must master if they are to survive.

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