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Services marketing : operation, management, and strategy

Author: Kenneth E Clow; David L Kurtz
Publisher: Cincinnati, Ohio : Atomic Dog Pub., ©2004.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Kenneth E Clow; David L Kurtz
ISBN: 1592600468 9781592600465
OCLC Number: 54047108
Notes: Kurtz's name appears first on the earlier edition.
Description: xii, 460 pages : illustrations ; 28 cm
Responsibility: Kenneth E. Clow, David L. Kurtz.

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