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Services marketing

Autore: David L Kurtz; Kenneth E Clow
Editore: New York, NY : J. Wiley & Sons, ©1998.
Edizione/Formato:   book_printbook : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
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Informazioni aggiuntive sul formato: Online version:
Kurtz, David L.
Services marketing.
New York, NY : J. Wiley & Sons, ©1998
(OCoLC)891822036
Tipo materiale: Risorsa internet
Tipo documento: Book, Internet Resource
Tutti gli autori / Collaboratori: David L Kurtz; Kenneth E Clow
ISBN: 0471180343 9780471180340
Numero OCLC: 37109256
Descrizione: xxii, 570 pages : illustrations ; 25 cm
Contenuti: Consumer expectations of services ; Competitive marketing strategies ; Managing supply, demand and productivity ; Customer retention.
Responsabilità: David L. Kurtz, Kenneth E. Clow.
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